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Who owns who in the fast fashion universe?

Despite hundreds of seemingly distinct brands on our high streets, many clothing shops are actually owned by the same companies. While some brands have sustainable ranges and environmental promises, others under the same parent organisation are facing scandals about working conditions. Karen Millen’s new ‘ready for the future’ campaign, with recycled packaging? Owned by the same people who founded Boohoo – one of the worst offenders for fast fashion waste.

So who really owns who?

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Do News

H&M launches sustainable virtual fashion collection

Between Balenciaga’s fashion show featuring a single digital model and London-based Auroboros’ first digital ready-to-wear collection, who hasn’t noticed that virtual fashion is in this fashion week? This technological breakthrough might be aesthetically futurist and intrinsically cool, but it can also serve another purpose: making the fashion industry more sustainable.