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The reGAIN app: including fast fashion customers in recycling

Each year, 92 million tonnes of textiles are either dumped into landfills or burned in incinerators, which gravely pollutes the environment and degrades our ecosystems. To combat this, British company Yellow Octopus has launched its reGAIN app, aiming to change people’s habits of throwing away unwanted clothes and find solutions to recycle textile waste. We spoke to Janet Nakonechna, collaboration manager at the company to find out how it works – and what the future holds for fast fashion.