Tag: Returns

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In depth Mend

Many unhappy returns: what happens to clothes we send back?

When was the last time you ordered something online in multiple sizes, or extra items to get free delivery, knowing full well you’d return at least some of it?

It’s something many of us are guilty of. With free returns, QR codes and drop-off points, it’s easier than ever to return unwanted items and many of us will deliberately overorder as a result. Because of this, online returns are due to rise to £5.6bn by 2023, with fashion and footwear as the main drivers, a 2018 study by GlobalData has found.

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Lead Mend

To reduce returns, stop modelling a size 12 on a size 6

When I was young, my mum dressed me and my sister in the same outfits. You can only imagine how excited I was when I reached the glorious age of 12, being old enough to head into the city with my friends and actually pick out clothes I liked and wanted to wear. This excitement for developing my own style and finding the perfect items to match has never faded, but when online shopping became the norm there was one issue. The models wearing the clothes never even remotely resembled what my body looked like, but still, they were modelling my size.

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