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Dancing with tradition: a student’s life in the lion dance industry
Yester Yeun is an 18 year old student from Macau who is professionally trained as a lion dancer. As a full time sixth form student, he has to balance both his studies and his training. Currently, Yester is not only preparing for his A-Levels and local Macau sixth form exams, he has a few scheduled… Read More…
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How are Gen Zs redefining the art world?
As digital platforms continuously spread content and ideas, art has also evolved alongside the growth of technology. Artists have experimented with numerous ways to showcase and monetise their creative abilities, all whilst promoting it through social media platforms. All of this marks a significant shift from traditional forms of art and how creative individuals once… Read More…
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The rise, death, and revival of the Duolingo owl: A Gen Z style marketing stunt done right
From threatening notifications to viral resurrections, Duolingo’s iconic owl, Duo, has once again taken the internet by storm—this time, by dying. Was this just another gimmick, or rather a master class in digital marketing? For years, Duolingo has been the go-to language learning app, keeping users engaged with streaks, leaderboards, and its famously persistent and… Read More…