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What Advertising Week Europe 2025 tells us about the future of culture, branding, and AI
It’s easy to assume that advertising is simply about selling — products, services, clicks. But at Advertising Week Europe 2025, it became clear that the industry sees itself as something bigger: a cultural stretch, a mirror for society, and perhaps, in some ways, a kind of religion. Held in London at 180 Studios this spring from April… Read More…
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The 2034 World Cup: how Saudi Arabia’s influence is reshaping global football
Football is a behemoth. The world’s biggest, most celebrated, and most culturally impactful sport saw a staggering 1.5 billion people tune in to the final of Qatar ‘22. The unprecedented global reach of the sport however, is, unfortunately, increasingly a vessel exploited by those seeking to gain something on both a personal and political level,… Read More…
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Dhillon Sohanpal: Photography
For 19-year-old Dhillon Sohanpal, photography was always something he had been interested in. Whether it was using his phone to take photos or “just having an eye for stuff and being like ‘oh that would be a nice photo’”. But after seeing a close friend get into the act around late 2023, using 35mm film… Read More…
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Reading the game: how data is changing football from the ground up
On a cold Saturday morning, long before the Surrey South Eastern Combination League lights come on, Chedee Alexander loads up match footage on his phone. His team didn’t record the game — but their opponents did, and they were kind enough to share the footage. It’s grassroots football, but even here, data is creeping in.… Read More…
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TikTok’s “dream body” lie: when likes turn toxic
“Beauty is in the eye of the beholder,” they say. But what happens when TikTok’s algorithm decides what everyone should find beautiful? Suddenly, your own unique style gets lost in a flood of perfect bodies and impossible diets. You scroll, you like, you compare—and boom, a toxic trend takes hold, whispering in your ear that… Read More…
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Interview with an expat: Olivia Keebles experience
1. Where did you grow up, and what were the reasons behind your family moving around so often? “I dread people asking me where I’m from because I consider it such a complicated question. Ethnically, I’m half English and half Spanish, but my identity doesn’t always resonate with that. I was born in London on… Read More…
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Reverse swing: the tricky art of making a cricket ball do the unexpected
Cricket, a history-rich and fascinating sport, has captivated fans around the world for years. The game’s complexities captivate everyone, from casual fans to die-hards. Among these intricacies, one technique stands out as especially intriguing and impressive: reverse swing. Reverse Swing occurs when a fast bowler bowls with an old ball and causes the ball to… Read More…
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The Premier League’s biggest story this season is a lie
“If you look at the expected goals, it was 0.7 for them and 0.6 for us. It was a very tight game, they created very little, had very little number of shots on target, one more than us, that’s all,” Arsene Wenger said, following his side’s 3-1 defeat to eventual title winners Manchester City in… Read More…
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Meet Zarna Hart: the visionary behind 3rd Wrld and MRKT
Zarna Hart was 18-years-old when she first came to the UK in 2014. Originally from Trinidad and Tobago, she has always had a passion for creative work and decided to pursue a bachelor’s in Graphic Communications at Cardiff Metropolitan University. Her fascination with the arts continued to grow throughout her academic journey, which sparked a… Read More…
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Disconnecting connections: why Gen Z, despite being the most digitally connected, is the least social generation
In today’s hyper-connected world, Generation Z stands out as the most digitally immersed group to date, with social media platforms at their fingertips, and communication happening at lightning speed. Yet, paradoxically, they are also labeled the least social generation. This tragic irony points to a deeper reality where virtual interactions often overshadow genuine human connections,… Read More…
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