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What Advertising Week Europe 2025 tells us about the future of culture, branding, and AI
It’s easy to assume that advertising is simply about selling — products, services, clicks. But at Advertising Week Europe 2025, it became clear that the industry sees itself as something bigger: a cultural stretch, a mirror for society, and perhaps, in some ways, a kind of religion. Held in London at 180 Studios this spring from April… Read More…
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Dhillon Sohanpal: Photography
For 19-year-old Dhillon Sohanpal, photography was always something he had been interested in. Whether it was using his phone to take photos or “just having an eye for stuff and being like ‘oh that would be a nice photo’”. But after seeing a close friend get into the act around late 2023, using 35mm film… Read More…
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TikTok’s “dream body” lie: when likes turn toxic
“Beauty is in the eye of the beholder,” they say. But what happens when TikTok’s algorithm decides what everyone should find beautiful? Suddenly, your own unique style gets lost in a flood of perfect bodies and impossible diets. You scroll, you like, you compare—and boom, a toxic trend takes hold, whispering in your ear that… Read More…
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Interview with an expat: Olivia Keebles experience
1. Where did you grow up, and what were the reasons behind your family moving around so often? “I dread people asking me where I’m from because I consider it such a complicated question. Ethnically, I’m half English and half Spanish, but my identity doesn’t always resonate with that. I was born in London on… Read More…
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Meet Zarna Hart: the visionary behind 3rd Wrld and MRKT
Zarna Hart was 18-years-old when she first came to the UK in 2014. Originally from Trinidad and Tobago, she has always had a passion for creative work and decided to pursue a bachelor’s in Graphic Communications at Cardiff Metropolitan University. Her fascination with the arts continued to grow throughout her academic journey, which sparked a… Read More…
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Disconnecting connections: why Gen Z, despite being the most digitally connected, is the least social generation
In today’s hyper-connected world, Generation Z stands out as the most digitally immersed group to date, with social media platforms at their fingertips, and communication happening at lightning speed. Yet, paradoxically, they are also labeled the least social generation. This tragic irony points to a deeper reality where virtual interactions often overshadow genuine human connections,… Read More…
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Why are more Gen Z identifying as LGBTQ+?
“When I was in high school, people used ‘gay’ as an insult, which made it terrifying even to consider coming out. But when I talk to young people now, they seem much more open-minded. It’s clear that attitudes have changed significantly.” Min-ho Lee (pseudonym), a 28-year-old millennial from South Korea, reflected on his experience. The… Read More…
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Q&A: what is it like to run a student newspaper?
In this insightful conversation, we sit down with Rithuparna, the Editor-in-Chief of The Leopard, the student-run newspaper at Goldsmiths, University of London. Rithuparna shares her journey into journalism, the challenges she faces, and her insights on student journalism. What drew you to journalism and eventually led you to become Editor-in-Chief? “I’ve always been interested in… Read More…
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How are Gen Zs redefining the art world?
As digital platforms continuously spread content and ideas, art has also evolved alongside the growth of technology. Artists have experimented with numerous ways to showcase and monetise their creative abilities, all whilst promoting it through social media platforms. All of this marks a significant shift from traditional forms of art and how creative individuals once… Read More…