Culture

  • The rise, death, and revival of the Duolingo owl: A Gen Z style marketing stunt done right

    From threatening notifications to viral resurrections, Duolingo’s iconic owl, Duo, has once again taken the internet by storm—this time, by dying. Was this just another gimmick, or rather a master class in digital marketing? For years, Duolingo has been the go-to language learning app, keeping users engaged with streaks, leaderboards, and its famously persistent and… Read More…

  • Butter by Asako Yuzuki: a rich and unsettling literary feast

    Few novels interrogate the intersection of food, power, and gender with the same unflinching precision as Asako Yuzuki’s Butter. Inspired by the real-life case of convicted Japanese serial killer Kanae Kijima, Yuzuki’s novel is a masterful blend of crime fiction and social commentary, examining the ways in which a woman’s relationship with food can become… Read More…

  • China’s top 5 popular must-visit destinations

    China’s top 5 popular must-visit destinations

    China is a vast and diverse country with a rich history and countless must-visit destinations. If you’re a Gen Z adventurer who loves capturing and sharing travel stories, these five iconic destinations are guaranteed to become your next social media favorites! For more travel inspiration and detailed guides, check out this ultimate China travel guide. 1. The… Read More…

  • Q&A: inside the K-pop fandom

    Q&A: inside the K-pop fandom

      Social media has become a pivotal part of K-pop fans culture, providing fans with the chance to connect with idols, exchange updates, and follow their favorite stars’ lives in real time. While it fosters a sense of community, it also brings about a range of challenges, including fan wars and intrusive sasaeng behavior. To gain… Read More…

  • The famous Madrid hotel where Taylor Swift and the ‘jet set’ stay 

    The famous Madrid hotel where Taylor Swift and the ‘jet set’ stay 

    In just two months it will be a year since Taylor Swift stayed at the luxurious Rosewood Villa Magna, one of Madrid’s most exclusive hotels. The singer, who once again broke all records and solidified her position as the world’s top-selling artist in 2024, left her mark at this prestigious hotel. Known for hosting major… Read More…

  • The 10 most impactful amenities in the new Santiago Bernabéu

    The 10 most impactful amenities in the new Santiago Bernabéu

    Real Madrid stands firmly as one of the world’s greatest football teams. Now their home, the Santiago Bernabéu, is recognised by the World Football Summit (WFS) as being one of the world’s best football stadiums. Although reconstruction took five years, the stadium was finalised by companies L35, Ribas & Ribas Architects and gmp Architects in… Read More…

  • 6 reasons why Leith Hill is the perfect city escape

    6 reasons why Leith Hill is the perfect city escape

    Need a break from the city? Tired of London crowds? Just an hour from London, Leith Hill is the perfect escape. With rising stress levels, Gen Z is turning to hiking as a way to disconnect, recharge, and enjoy nature. An easy hike, stunning views, and a historic tower straight out of a storybook —… Read More…

  • Danny Robert: London’s board game host keeping the magic alive

    Danny Robert: London’s board game host keeping the magic alive

    The dice roll across the table, landing with a gentle thud. A group of players lean in, eyes locked on the board, as the game master unfolds the next twist in their adventure. First met Danny Robert sat one of these game nights, watching as he effortlessly weaved a story that had everyone on the… Read More…