Culture
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What Advertising Week Europe 2025 tells us about the future of culture, branding, and AI
It’s easy to assume that advertising is simply about selling — products, services, clicks. But at Advertising Week Europe 2025, it became clear that the industry sees itself as something bigger: a cultural stretch, a mirror for society, and perhaps, in some ways, a kind of religion. Held in London at 180 Studios this spring from April…
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The 2034 World Cup: how Saudi Arabia’s influence is reshaping global football
Football is a behemoth. The world’s biggest, most celebrated, and most culturally impactful sport saw a staggering 1.5 billion people tune in to the final of Qatar ‘22. The unprecedented global reach of the sport however, is, unfortunately, increasingly a vessel exploited by those seeking to gain something on both a personal and political level,…
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Dhillon Sohanpal: Photography
For 19-year-old Dhillon Sohanpal, photography was always something he had been interested in. Whether it was using his phone to take photos or “just having an eye for stuff and being like ‘oh that would be a nice photo’”. But after seeing a close friend get into the act around late 2023, using 35mm film…
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Reading the game: how data is changing football from the ground up
On a cold Saturday morning, long before the Surrey South Eastern Combination League lights come on, Chedee Alexander loads up match footage on his phone. His team didn’t record the game — but their opponents did, and they were kind enough to share the footage. It’s grassroots football, but even here, data is creeping in.…
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TikTok’s “dream body” lie: when likes turn toxic
“Beauty is in the eye of the beholder,” they say. But what happens when TikTok’s algorithm decides what everyone should find beautiful? Suddenly, your own unique style gets lost in a flood of perfect bodies and impossible diets. You scroll, you like, you compare—and boom, a toxic trend takes hold, whispering in your ear that…
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Interview with an expat: Olivia Keebles experience
1. Where did you grow up, and what were the reasons behind your family moving around so often? “I dread people asking me where I’m from because I consider it such a complicated question. Ethnically, I’m half English and half Spanish, but my identity doesn’t always resonate with that. I was born in London on…