Culture
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Hustle culture vs soft living: how Gen Z is re-imagining 21st century word
Image/ Unspash Credit For years, hustle culture has dominated digital spaces, promoting the idea that success is achieved through relentless hard work, multiple income streams, and an unwavering commitment to productivity. This mindset glorifies long hours, side businesses, and constant self-improvement, often portraying rest as a luxury rather than a necessity. At the same time, the always-on mindset has…
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The slow revolution: how Gen z is falling in love with stillness on screen
Image Credit: Licensed under the Unsplash+ License In an age of rapid content consumption, shrinking attention spans, and instant gratification, Slow Cinema stands as a radical act of defiance. Defined by its long takes, minimal dialogue, and meditative pacing, this filmmaking style resists the pressures of modern storytelling, by refusing to cater for an audience…
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The rise, death, and revival of the Duolingo owl: A Gen Z style marketing stunt done right
From threatening notifications to viral resurrections, Duolingo’s iconic owl, Duo, has once again taken the internet by storm—this time, by dying. Was this just another gimmick, or rather a master class in digital marketing? For years, Duolingo has been the go-to language learning app, keeping users engaged with streaks, leaderboards, and its famously persistent and…
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Butter by Asako Yuzuki: a rich and unsettling literary feast
Few novels interrogate the intersection of food, power, and gender with the same unflinching precision as Asako Yuzuki’s Butter. Inspired by the real-life case of convicted Japanese serial killer Kanae Kijima, Yuzuki’s novel is a masterful blend of crime fiction and social commentary, examining the ways in which a woman’s relationship with food can become…
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China’s top 5 popular must-visit destinations
China is a vast and diverse country with a rich history and countless must-visit destinations. If you’re a Gen Z adventurer who loves capturing and sharing travel stories, these five iconic destinations are guaranteed to become your next social media favorites! For more travel inspiration and detailed guides, check out this ultimate China travel guide. 1. The…
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Q&A: inside the K-pop fandom
Social media has become a pivotal part of K-pop fans culture, providing fans with the chance to connect with idols, exchange updates, and follow their favorite stars’ lives in real time. While it fosters a sense of community, it also brings about a range of challenges, including fan wars and intrusive sasaeng behavior. To gain…