In this Q&A, we learn about Tiamael Golding and his role as a London-based graphic designer who is redefining what’s to come in the future of his field
Human creativity, alongside technical expertise, keeps graphic designers like Tiamael Golding at the forefront of an industry — no matter what situation AI-art earns praise for.
Tiamael is based in London, where he provides freelance multimedia design services to clients. He brings expertise from games design, photography, and graphic art to his work. Through a combination of conventional and digital methods, he has fashioned an artistic career to develop exclusive visual designs beyond contemporary design standards.
We chatted to Tiamael about his graphic design journey exploring trend evolutions since 2015, and his vision about designer opportunities in changing creative sectors.
What started your path toward graphic design?
“My journey into graphic design started with video games because I enjoyed both technology and creativity. Web design proved to be my passion in secondary school ICT classes where I also pursued CAD education for my GCSE qualifications. The development of photography served as a hobby during which I started using Adobe programs, particularly Photoshop.”
“Since I started designing for educational purposes, my artwork began attracting payments from clients. My education at Brunel University Games Design programme led to my current status of a freelancer.”
How has your personal design style changed over time?
“In my early days with photography, I focused primarily on running technical adjustments of contrast along with saturation adjustments and precision sharpening effects combined with effects experimentation. I learned through consistent practice that finding equilibrium becomes vital for producing good work.”
“Since the beginning, I have been fascinated by visual movement which led me to create distinctive yet beautiful images that people would avoid skipping through their Instagram feeds. My photography added graphic design components, since I began merging actual textures with digital effects during this period. The objective of my work revolves around transforming regular items into supernatural creations.”
Which changes in graphic design trends have you identified as most significant?
“Three-dimensional (3D) design is now more accessible and in high demand. Businesses keep adding motion graphics to their brand identities and maintain minimalistic branding as a popular choice, particularly for technology brands. Designs that feature both 3D elements and curved text with imaginative style have become popular trends in the industry.”
How does social media and digital platforms shape design trends?
“Social media dictates everything: from aspect ratios to aesthetics. Trends spread so fast now—someone posts a style, and within weeks, you see variations of it everywhere. It’s great for inspiration, but trends also burn out quickly”.
Do traditional design principles still matter?
“Absolutely. The essential elements of good design include composition and colour theory as well as typography which maintain their fundamental importance. Modern techniques gain new life when combined with traditional techniques. Design progress depends on designers who break rules and take daring creative actions”.
How have emerging tools like advanced design software and digital brushes changed the way you work?
“They speed up workflow massively. I can test numerous design ideas — enabling me to refine them before reaching the final product. Because of these new tools, I’ve been able to explore new styles which I would have never been able to achieve before”.
Where do you stand on AI in design?
“AI is interesting, but it should be a tool, not a replacement. It’s great for brainstorming, but real creativity still comes from the designer. AI can generate concepts, but the final product needs a human touch.”