About Briar
Briar is a one-stop patch for the UK’s growing environmentally-eager generation. We snag like a thorn, pulling readers deeper into the world of nature-based lifestyles.
As a digital-first magazine, with quarterly print issues for young people, we help people connect with nature in sustainable ways and challenge the mindless consumerism flooding our screens and feeds.
We do this by delivering reliable, entertaining and purposeful content around the theme of foraging – braiding together aspects of modern aspirational lifestyles, from food and craft to health and community.
Mission
To inspire and empower the next generation to connect with nature through foraging, fostering a deeper understanding of sustainable living and providing an aspirational flare to environmental stewardship.
Values
- INCLUSIVE – not just for seasoned experts
- YOUNG – giving foraging a relatable tone
- AESTHETIC – a recognisable brand that people trust
- MINDFUL – attentive to the world and thoughtful voices
- PURPOSEFUL – practically useful and designed to meet audience needs
Vision
To establish “Briar” as the go-to destination for modern foraging, promoting its benefits while advocating for responsible and ethical practices.
Our Offering
Briar offers no-fuss identification guides and a seasonal calendar to get to grips with the foraging year.
We keep audiences up to date with the latest in outdoor products, events, organisations and news stories.
Briar’s team roams the globe with spotlights to bring transferable knowledge to a UK audience.
We deliver heartwarming tales on the joys – and challenges – of foraging through exclusive interviews with beginners and experts.
The magazine showcases nature-based crafts and explores the links between nature and wellbeing.
The editorial team tries out and creates foraging recipes from diverse cuisines in the Briar test kitchen.
We bring audiences along on immersive audio adventures through the podcast, Forager’s Field Day, accompanied by a veteran foraging expert.
Briar offers bonus content for subscribers and an online shop for quarterly print issues, events, workshops, guided tours and sustainable merchandise.