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Best for lipsticks: Jeffree Star Cosmetics
Why you’ll love it: The brain and founder of the brilliant company, Jeffree star, credits the success of his labour of love to the three following shades of lipstick. Firstly, ‘Prom Night‘, a striking matte pink, secondly, ‘I’m Royalty‘, a matte royal purple, and thirdly, ‘Redrum‘, a darker rouge red. After their launch, they immediately sold out and are considered what got his eponymous brand noticed.
Jeffree says, “I wanted to do something different for the industry, as at the time, only two other brands offered matte drying lipstick”. These velour, velvety lipsticks aren’t just cruelty-free and vegan, they’re opaque and non-streaky. Using these, you can count on getting a full application that will last for hours.
“I’ve done make-up since I was twelve,” he says, “I gave up my dreams of being a musician to create these velour liquid lipsticks, and they changed my life, bitch, I’m so grateful.”
Available in 73 shades, Jeffree Star Cosmetics is also the first brand to offer pigmented white and black liquid lipsticks, which are bold and full coverage. We love Celebrity skin for a soft brown nude, or Are You Filming, a fire engine red which is perfect if you’re planning to serve looks.
Top tip: Before applying the lipsticks, use a lip scrub for a smoother application and extra staying power. (We love Jeffree Stars’ pancake syrup flavoured lip scrub, it’s delicious!) Matte lipsticks can also take a toll on your lips if you’re constantly reapplying; dabbing on a bit of Vaseline after removal will do them a world of good.
Which queens love it: Recognised “skinny legend “Trixie Mattel and the season 10 winner of Ru Pauls’ drag race, Aquaria.
Website: https://jeffreestarcosmetics.com/
Price range: £8-£45
Shop it: Beautybay
Fancy a closer look? Check out Jeffree Star “swatching every lipstick he’s ever made” here.