By Aimee Wheeler
Revival has asked university students what they think about sustainability, revealing what young people are really thinking. Today, I spoke to Imogen Cole, aged 19, studying drama at Goldsmiths University.
How often do you shop sustainably?
IC: For clothes, as often as I can. For everything else, not often.
How important is sustainability to you when shopping for clothes?
IC: Very important, I like to get clothes second hand as often as possible
Have you made any changes to your shopping habits to be more sustainable?
IC: I’ve definitely decreased my habit of buying whatever’s trendy and stick to just buying stuff if i actually need it/know it will last me a long time..
What does “sustainable fashion” mean to you personally?
IC: It’s long lasting clothes that are made with as little harm to the environment but also the workers who make it as possible.
Do you think sustainable fashion is affordable and accessible for students? Why or why not?
IC: Absolutely, I think charity shops are severely overlooked even today as a sustainable way of getting clothes. But they’re great and 80% of the time super affordable as long as you don’t fall into the habit of trend-following to a level that causes you to over-consume.
Where do you usually shop for sustainable fashion?
IC: Charity shops, car boot sales, Vinted, my dad’s wardrobe.
What advice would you give to other people to shop more sustainably?
IC: Stop thinking you need to buy a whole new wardrobe whenever there’s a new micro-trend on TikTok. And stop buying from Shein and TikTok Shop. Think about who made your clothes, think about why they’re so cheap and think about how long they will actually last you.
Do you think social media influences your fashion choices? If so, does it affect your approach to sustainability?
IC: I think on some level I’m definitely influenced by social media and trends, I own 2 pairs of Jorts. But a lack of influence from micro-trends and a basic understanding of what I actually like wearing helps me to stay more sustainable. aware of my actions.
Have you made any changes to your shopping habits to be more sustainable?
IC: Yes, making an attempt to control my over-consumerism tendencies to protect both my budget and improve my sustainability
Do you feel pressure to keep up with fashion trends despite knowing they might not be sustainable?
IC: Absolutely, everyone does, especially when you’re young and on socials and all your favourite celebrities have impeccable fashion. But I think a part of growing up is realising it’s not realistic to be able to keep up with every single trend without A: having far too many clothes and B: having absolutely no money.