Cultural influences in East London’s vintage scene

Sundays in East London are always bustling, particularly on Brick Lane, the so-called “heart of vintage,” where the streets hum with excitement. Stepping into the underground Brick Lane Vintage Market, the subterranean arcade feels like a vintage museum. 

Are micro-trends killing personal style?

In the past six months, countless fashion influencers and commentators have declared the death of personal style. Everywhere you look, people are dressing alike and individuality seems to be fading- that’s the argument. But what’s to blame? Micro-trends. Have you already got your hands on those leopard print jeans? Oops, too late, it’s cow print now. 

How South East London became a vintage hotspot for Korean tourists

London continues to be a beloved travel destination for Korean tourists. The latest 2024 end-of-year memoir statistics from Korean Air show that London tops the list of most visited cities in Europe as it continues to grow in popularity. Beyond Big Ben, Tower Bridge, and Buckingham Palace, there are numerous markets and vintage shops that have become a necessity for any trip to the city.

Reinventing my style: The London effect

London is one of the four fashion capitals of the world, and its influence on personal style is undeniable. But what do you do when you when you a city that’s famous for its style? Revival sat down with Anabella Htut, an international student who moved to London and transformed her approach to fashion. Helping her develop a style that truly reflects her identity.

Unveiling identity through vintage: a conversation with a fashion psychologist

Patrick Fagan is a consumer psychology expert and lecturer at the London College of Fashion, specialising in consumer behaviour and marketing psychology. With extensive experience across both business and academia, he is dedicated to applying neuroscience to brand strategies and consumer engagement. Patrick discussed with us the crucial role that psychology plays in fashion consumption choices, exploring in depth why people are particularly fascinated by vintage clothing.