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Best for Darker skin tones: Juvia’s Place
Why you’ll love it: Juvia’s Place matches perfectly with darker skin tones by offering creamy caramel toned concealers and foundations. The royal colourings in their eye palettes are inspired by the tribal beauty of ancient African origins, as they’re vibrantly pigmented with rich emeralds, golds and deep reds. An advocate for diversity, their products are suitable for all skin tones. Juvia’s Place says, “Our customers are women. Our customers are men. Our customers have skin tones from the fairest fairs to the deepest darks. We believe in inclusive beauty”.
Which queens love it: Renowned beauty blogger Gary Thompson, or better known as ‘‘@ThePlasticBoy”, an advocate for purchasing black-owned beauty brands, says “Their palettes give me all that life, the shades are so beautiful, I’m so obsessed.”
Website: https://www.juviasplace.com/
Price range: £6.95-£62.95
Shop it: Amazon, Beautybay, Houseofbeauty, Londonlovesbeauty,
Top tip: For better blending, let their make-up base sit before buffing outwards. Tap with a smaller brush for a full under eye coverage, or use a damp beauty blender for an airbrushed effect. Fancy a closer look? Check out @ThePlasticBoy’s video tutorial for The Wahala Palette from Juvia’s Place here.