Vintage lunch box purses, sunglasses made of compostable materials or upcycled beer towel sweaters: Stitch Up! selects the most creative and eco-friendly fashion designers of the moment. Characterised by their inventiveness and ethicality, these pieces are the perfect definition of what a green fashion collection can be.
Today, after having only talked about women designers for a few days, we will be exploring the work of the talented Adam Jones.
Adam Jones is a young Welsh designer who upcycles beer towels and pub artwork and turns them into cool little jerseys, sweater vests, trousers, or tote bags.
Inspired by his local pub scene and his grandma’s house, he created this one-man brand, designing, sewing, and selling all his products to some of the best stores in the world (the 50m Store in London, Addicted Seoul in Korea or Café Forgot on the web). Finding fabrics at car boot sales, on eBay or even at his grandparents’ house, he reshapes them for a completely British fashion look.
Our favourite is the distressed beer towel jumper, featuring the Union Jack in a punk-rock, shredded style.
Pic: Adam Jones’ distressed beer towel jumper as well as his red and pink ribbon shorts