One of the most outstanding things about the award-winning Canadian comedy show Schitt’s Creek? The wardrobes of the Rose family. From Moira’s eccentric wigs, to Johnny’s suits and David’s sweaters to Alexis’ bohemian-inspired outfits. It is not new for viewers to take inspiration for their wardrobes from their favourite TV characters, but now, rather than opting for a pre-made collection for high prices, you can just craft your own.
ITV Studios is hopping on the DIY train with Schitt’s Creek crafts merchandise. They partnered up with US fifth generation family-owned business The Lion Brand Yarn Co. For this collab they’ll launch yarns and patterns which will be available by the end of this year, with retail prices starting at $9.99 (£7.16).
The officially licensed product line will include a selection of yarns – white, heather grey, blush and black shades and patterns for both adults and children. Detailed instructions will help you re-create the cast members’ outfits. The line is to be accompanied by matching merchandise like pillows and throw blankets.
The show, created by father and son Eugene and Dan Levy, first aired in 2015 before becoming a worldwide hit after appearing on Netflix. It follows a rich family that is displaced out of their New York City home into a small town after a shady deal. For fans, the show was love at first sight, whether they watched it for its unique characters and storylines or its bold wardrobe.
President and CEO of Lion Brand Yarn Company, Chris Mills said in a statement they were “excited and proud” of the partnership with ITV Studios. “We’re honoured to be associated with a show that promotes positivity, warmth and inclusivity. For Lion Brand, the combination of the show’s striking knitwear and its warm-hearted themes were a perfect match.”
While the launch of DIY merch of the show for an affordable price is great news for fans, and we’re happy to see ITV Studios opting for crafts kits rather than fast fashion items, it does make us wonder whether brands are taking advantage of the crochet and knitting hype at the expense of smaller craft shops.