Last month, I attended the FENDI and Pokémon pop-up store in Chengdu. During the event, I interviewed several fans. I hope to increase everyone’s interest and understanding of the joint event.
Tell us about yourself
My name is Zhang Ruixiang. I am a Fendi sales consultant. I am 25 years old and I have been working in this job for three years.
What can you tell us about the event?
To celebrate the arrival of the Year of the Dragon, FENDI collaborated with Hiroshi Fujiwara’s Fragment to launch the FENDI x FRGMT and FENDI x FRGMT x POKÉMON series, as one of the new chapters of the FENDI Friends series, from January 4th 2024 to A special limited-time store in Chengdu Taikoo Li Shopping Center on January 27.
Did you hear that you collaborated with artist Hiroshi Fujiwara on this design?
Yes, this joint design serves as a means of intervention and habitat. Hiroshi Fujiwara’s fragment subtly enters the world of FENDI in the form of FENDI x FRGMT. In addition, to celebrate the upcoming Year of the Dragon, Hirohiro Fujiwara also launched a self-innovation through FENDI x FRGMT x POKÉMON. Through the partnership with Pokémon and his company’s globally iconic Pokémon brand – which he has previously partnered with. The designers successfully forged a partnership that spawned a series centered around dragon-type Pokémon as a tribute to the Year of the Dragon.
What’s special about this joint event?
There are many special places, such as three giant dragons greeting customers inside and outside the store. The store is decorated with patterns that combine mini dragons, hack dragons, and dragons with the FEND, FRGMT, Pokémon logos. A large replica of the FENDI x FRGMT x Pokemon special logo further enriches the exterior design.
What are the main highlights of artist collaborations?
The interior of the current store is full of “FF fragments” elements – Fujiwara Hiroshi FRGMT has reshaped the iconic FF structure and adopted an unexpected yellow version. The interior space including walls, as well as display shelf interiors. The use of yellow further highlights the product, adding vitality and fashion to the entire space.
How does this exhibition make you feel?
The most valuable thing about participating in this exhibition is that the store will give you a bouquet of flowers. The wrapping paper is co-branded by Fendi and Pokémon, which gives me a good feeling. It makes me feel good to participate in the exhibition, and there are many models showing off the joint clothing at their event, which allows me to feel the charm of these clothes more intuitively.
Does this collaboration have an impact on your understanding of fashion?
I don’t think this can be regarded as an influence. I can only say that it is a new attempt and experience. It gives me a deeper understanding of this brand and I find it very interesting.