2023’s most famous brand collaborations

Nowadays, co-branding between fashion brands and artists/designers seems to have become a trend and is highly sought after among millennials. Looking back at the cultural phenomenon behind this business model, we can see that this kind of ‘trendy art’ is people-friendly, but maybe not pocket-friendly. In daily life, these collaborations constantly impact the visual senses of trend lovers. These contemporary artists also manage to make the concept of artistic creation more than a single visual presentation.

1. Daniel Arsham× Tiffany & Co

On February 16th 2023, the world-famous jewellery brand Tiffany & Co. announced that it would collaborate again with American artist, Daniel Arsham, to launch a limited edition Tiffany Blue Basketball. At the same time, Tiffany teamed up with the Cleveland Cavaliers to create an immersive limited-time experience space at the StockX Factory. It’s located in the May Building in downtown Cleveland, Ohio. It is designed to pay tribute to the basketball team and Tiffany’s 160-year tradition of hand-making sports trophies. Also, this unique and exclusive experience takes place in Daniel Arsham’s hometown of Cleveland.

2. Sorayama Hajime × Roger Dubuis

Hajime Sorayama collaborated with the well-known watch brand, Roger Dubuis, on ‘Excalibur Monobalance’. It is Roger Dubuis’ first watch with a polished finish and is a tribute to the late founder, Dubuis. Sorayama Hajime paid special attention to retaining the original shape of the design whilst emphasizing the ‘sexy robot-like curves’ unique to his works. It is limited to 28 pieces and only available in Japan.

3. Daniel Arsham creates a special exhibition “Le Modulor du Basketball”

At the end of June, Daniel Arsham held a special exhibition called Le Modulor du Basketball at MAMO, which is on the roof of the Cité Radieuse Art Center in Marseille, France. Specifically, he created an artistic and historical basketball court installation.

4. Edgar Plans × NBA

Edgar Plans, a popular Spanish artist, brings a dreamy connection between art and basketball and gives us a unique journey to the NBA arena from an alternative perspective. The imaginative basketball world in the artist’s mind is presented in the form of graffiti art, evoking those basketball dreams in the hearts of fans.

Edgar Plan Edgar Plans Basketball Heroes-themed pop-up store will be airborne in Shenzhen Vientiane World on July 1st. At the same time, it will bring sculptures, keychains, necklaces, and other limited-edition derivatives.

5. Supreme x Futura 2000 joint series

Supreme announced that it has collaborated with graffiti artist Futura 2000 to create a new joint series, bringing black/white T-shirts and skateboards. This series is designed around the artwork “The Good, The Bad, The Ugly” created by Futura 2000 in 1991. The “Pointman” element that combines classic and abstract elements is also present in the single product. The front of the T-shirt is embellished with Supreme Bogo on the lower right side, and the back is finished with Futura’s graffiti signature. The skateboard design divides the work into three, and the middle and lower parts are also embellished with the red and white Supreme logo to highlight the brand’s identity.

6. Yusuke Hanai × SpongeBob SquarePants × BEAMS

Japanese artist Yusuke Hanai lends his illustration skills to BEAMS T’s latest SpongeBob collaboration. This series features SpongeBob SquarePants and his companions Patrick, Squidward, Gary the snail, etc. into T-shirts, while embodying Yusuke Hanai’s iconic illustration style. Other items include hats in collaboration with New Era, brown Dickies shorts with Spongebob prints, key chain accessories, water bottles, backpacks and other items in collaboration with Gregory.

7. Steven Harrington x Disney x UNIQLO UT joint series released

On May 30, 2023, UNIQLO launched a new capsule series with Steven Harrington. The Los Angeles-based artist collaborated with Disney to incorporate his psychedelic aesthetic into a series of UT short-sleeved T-shirts, reimagining the Mickey Mouse and friends.