fundamentals


  • Is matcha replacing coffee for gen Z?

    Is matcha replacing coffee for gen Z?

    As iced matcha lattes flood coffee shop menus just in time for summer and matcha sales continue to scale up, a question arises: does gen Z spell the end for…

  • A nation of water bottle addicts

    A nation of water bottle addicts

    Smart water bottles, tracking apps and flavoured pods, what’s behind Londoner’s unquenchable need to stay hydrated?   Every scroll through TikTok or Instagram is like the hydration Olympics. “‘My emotional…

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