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Activism Do

Fashion activists to educate and inspire you

There are so many fantastic fashion activists and organisations around the world working to make the industry a better, greener place. But where should you start? We’ve rounded up some of the most interesting.

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Lead

Body positivity: when will fashion’s images catch up to reality?

Body positivity is one of the biggest issues in fashion right now. So it makes sense that fashion brands would do their best to tackle the lack of representation for different bodies. However, we are all aware, fashion rarely accommodates people of different sizes. We’ll be looking at the inadequacies of representation in fashion, joined by Jess from the plus-size sewing brand, Muna and Broad.

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Mend

Who owns who in the fast fashion universe?

Despite hundreds of seemingly distinct brands on our high streets, many clothing shops are actually owned by the same companies. While some brands have sustainable ranges and environmental promises, others under the same parent organisation are facing scandals about working conditions. Karen Millen’s new ‘ready for the future’ campaign, with recycled packaging? Owned by the same people who founded Boohoo – one of the worst offenders for fast fashion waste.

So who really owns who?

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Do Profiles

The reGAIN app: including fast fashion customers in recycling

Each year, 92 million tonnes of textiles are either dumped into landfills or burned in incinerators, which gravely pollutes the environment and degrades our ecosystems. To combat this, British company Yellow Octopus has launched its reGAIN app, aiming to change people’s habits of throwing away unwanted clothes and find solutions to recycle textile waste. We spoke to Janet Nakonechna, collaboration manager at the company to find out how it works – and what the future holds for fast fashion.

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In depth Lead

The shopaholic’s struggle: confessions of a shopping addict

Shopping addictions are often portrayed by media as harmless and fun, but can seriously impact your finances and personal relationships – not to mention the planet. We spoke to recovering addicts and a treatment expert to find out why it’s time to take shopping addiction more seriously.

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Mend News

Half of UK fast fashion is made from new plastics

Almost half of women’s clothing for sale on UK fast fashion sites is made entirely from new plastics like polyester, nylon, elastane and acrylic, according to a new study.

Researchers from the RSA looked at over 10,000 “new in” items for sale on ASOS, Boohoo, Missguided and PrettyLittleThing in May, finding 49% were made completely from synthetic fibres derived from fossil fuels.

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In depth Mend

Many unhappy returns: what happens to clothes we send back?

When was the last time you ordered something online in multiple sizes, or extra items to get free delivery, knowing full well you’d return at least some of it?

It’s something many of us are guilty of. With free returns, QR codes and drop-off points, it’s easier than ever to return unwanted items and many of us will deliberately overorder as a result. Because of this, online returns are due to rise to £5.6bn by 2023, with fashion and footwear as the main drivers, a 2018 study by GlobalData has found.